DataCraft’s Digital Analytics and Optimisation Framework
We spend the time understanding your business goals & specific measurement requirements. We want to know what success looks like for your business.
We document your measurement requirements and KPIs
We build an implementation plan & define your tracking code requirements
We ensure the integrity and quality of your data during collection and platform configuration.
We ask the hard questions of your data and generate meaningful insights.
We tell stories about your data through reporting and data visualisation.
Test and Target >
We develop and implement test plans to drive continuous improvement. We never stop testing.
We audit your campaigns and analyse your traffic sources (ppc, social, display, remarketing, organic search) to help you maximise value from paid and organic channels, driving efficiency and growth.