DataCraft’s Digital Analytics and Optimisation Framework
Knowledge
Discover >
We spend the time understanding your business goals & specific measurement requirements. We want to know what success looks like for your business.
Trust
Define >
We document your measurement requirements and KPIs
Implement >
We build an implementation plan & define your tracking code requirements
Validate >
We ensure the integrity and quality of your data during collection and platform configuration.
Transparency
Analyse >
We ask the hard questions of your data and generate meaningful insights.
Communicate >
We tell stories about your data through reporting and data visualisation.
Test and Target >
We develop and implement test plans to drive continuous improvement. We never stop testing.
Optimise >
We audit your campaigns and analyse your traffic sources (ppc, social, display, remarketing, organic search) to help you maximise value from paid and organic channels, driving efficiency and growth.
