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You are here: Home / News / Introducing DataCraft

Introducing DataCraft

September 22, 2016 by Leigh Hanney Leave a Comment

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It is nearly 6 years to the day that I founded Yennah Pty Ltd. At that time, I was happily employed by Melbourne start-up Stateless Systems, to look after the marketing for RetailMeNot.com (so many fond memories). Yennah was something I did in my ‘spare time’.

In 2012 I decided to launch into consulting full time… best choice ever!

Hello DataCraft

Fast forward to 2016 and we made the decision to re-brand the business. DataCraft was born!

We love data, and more specifically we love digging into the data to uncover the hidden story in the numbers.

Analytics, PPC and SEO are part art and part science. “DataCraft” seemed to sum that up nicely.

We are very excited for the next chapter.

Thanks for stopping by.

– Leigh

 

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