DataCraft is a digital marketing, SEO and analytics agency that helps companies transform their marketing through effective data analysis and website optimisation.
Our mission is to help you get the most out of the data you have and provide analysis and insights that drive business transformation and growth.
Founder / Managing Director
Leigh has been working on digital marketing analysis, SEO and campaign execution for over 20 years. During this time Leigh has worked across eCommerce, publishing, finance, insurance, education, employment and service based industries, so he has seen it all. Leigh has a passion for data analysis and SEO and he loves trouble-shooting and finding solutions for complex digital marketing challenges.
Digital Marketing Specialist
Igor Pershin has over 10 years’ experience in the digital marketing space spanning both client and agency side across Australasian, European and North American markets. Igor has managed and optimised a variety of accounts from local businesses to multi-million dollar budgets for multi-nationals such as Nespresso. Igor is passionate about constantly improving ROAS through both best practices and testing new features, always striving to be one of the first to implement the latest features from Google and other advertising platforms.
Tom has been working in digital marketing for 8+ years and has a passion for all things SEO related (especially the technical side). Originally based in the UK, Tom’s previous experience includes roles within both medium sized agencies, and in house with local businesses. Having already worked with a number of interesting and reputable clients in both the UK and Australia, Tom strives to continue learning all there is to know about SEO and stay ahead of the curve within the industry.
We are hiring! If you have a passion for analytics, SEO, paid search, get in touch. We would love to hear from you.
We’ve been around for years!
2010 – Yennah Pty Ltd was founded by Leigh Hanney as an online marketing consultancy.
2012 – Leigh launched into consulting full-time.
2015 – Our first employee was hired. Igor Pershin joined the team to manage online campaigns.
2016 – The DataCraft brand was born and a new website was launched.
2017 – Tom Evans Joined the team to manage SEO campaigns