This article was updated in February 2020. TL;DR This article outlines the key areas which you should focus on when it comes to launching a local SEO campaign for your new or already established business. The article covers topics including, but not limited to - Google My Business Account Setup Local Citation Acquisition Local Link Acquisition Review Acquisition On Page Optimisation Schema Markup Implementation Long gone are the days where ‘Brick & Mortar’ businesses can rely s … [Read more...]
Position 0: How To Optimise Your Page To Appear In Google’s Answer Box
Historically, the most coveted position within Google’s Organic Search results was the almighty number one spot (which is still obviously a great place to be). However, recently, another contender for the prime real estate at the top of Google’s search results has appeared; the Rich Answer Box. Google’s Answer Boxes could technically be considered as being ‘position 0’ result, which means that you may not even have to climb the ranks of Google to appear at the top of the page for your target … [Read more...]
A Quick Guide To Generating Long Tail Keywords
If you know anything about the SEO industry, you’ll know just how much it has changed over the past few years. Long gone are the days of stuffing as many keywords onto a page as possible or buying bulk backlinks from dodgy directories, modern SEO is now more than ever about providing the user with quality content which satisfies their intent. With all the focus on content, being pushed more and more over the last couple of years (and yes, it is very important), we still can’t forget about wha … [Read more...]
Introducing DataCraft
It is nearly 6 years to the day that I founded Yennah Pty Ltd. At that time, I was happily employed by Melbourne start-up Stateless Systems, to look after the marketing for RetailMeNot.com (so many fond memories). Yennah was something I did in my 'spare time'. In 2012 I decided to launch into consulting full time... best choice ever! Hello DataCraft Fast forward to 2016 and we made the decision to re-brand the business. DataCraft was born! We love data, and more specifically we love diggi … [Read more...]
