Editor’s Note: Recently, I had the opportunity to take the stage at the SEO Collective in Melbourne to present a keynote titled “From Crawl to Context: Grounding Your SEO Agents in the Entire Website”. The talk focused on a critical trap many fall into with generative AI and SEO, and why feeding an LLM a…
Google Search Console’s (GSC) regex filters are a fast way to turn a wall of search queries into something closer to an insight. But RegEx’s can be a pain in the butt, so here are 45 of them, grouped by the question they answer, with a note on why each one earns its place. Every…
How we leveraged Optmyzr’s Smart Retail Campaigns to automate catalogue management, scale ad spend by 65%, and improve ROAS by 66% for a refurbished technology retailer. The Challenge A solid account leaving money on the table Refurb Rebel is a technology retailer specialising in refurbished laptops, tablets, smartphones, and accessories, sold both online and in-store….
There is no Search Console for ChatGPT. No impressions report, no query export and no search volume figure you can drop into a deck. The concept of ‘keyword volume’, the data that supported twenty years of SEO, doesn’t exist for LLM prompt tracking. There is no such thing as ‘prompt volume’, and any toolset that…
Is the targeting behind ChatGPT Ads the next evolution of search targeting? Paid search targeting hasn’t stood still for a decade. Exact match gave way to close variants. Broad match got an intent layer. Then came Performance Max, AI Max, audience signals and in-market segments. Each step has pushed targeting further away from the exact…
This article was updated in February 2020. TL;DR This article outlines the key areas which you should focus on when it comes to launching a local SEO campaign for your new or already established business. The article covers topics including, but not limited to – Google My Business Account Setup Local Citation Acquisition Local Link…
Historically, the most coveted position within Google’s Organic Search results was the almighty number one spot (which is still obviously a great place to be). However, recently, another contender for the prime real estate at the top of Google’s search results has appeared; the Rich Answer Box. Google’s Answer Boxes could technically be considered as…
If you know anything about the SEO industry, you’ll know just how much it has changed over the past few years. Long gone are the days of stuffing as many keywords onto a page as possible or buying bulk backlinks from dodgy directories, modern SEO is now more than ever about providing the user with…
It is nearly 6 years to the day that I founded Yennah Pty Ltd. At that time, I was happily employed by Melbourne start-up Stateless Systems, to look after the marketing for RetailMeNot.com (so many fond memories). Yennah was something I did in my ‘spare time’. In 2012 I decided to launch into consulting full time… best choice…